Counterfeits have arisen as a real threat to customers seeking legitimate products, especially with fakes increasingly sold on legitimate sites like Amazon, Facebook, and Instagram. While some brands try to thwart these efforts with holograms, micro-threading, and QR codes, NFC provides the most secure product authentication.
Once a legitimate product is embedded with NFC at the factory, it is given a unique digital identity that can be verified by customers before purchase. This also makes it easy for retailers and brands to discover fake merchandise before it reaches unsuspecting customers.