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The best ways to Integrate NFC into your product Line

The best ways to Integrate NFC into your product Line

shoe-authentication-with-nfc-tags
NFC Authentication for shoes. Photo by Andrew Tanglao

Products integrated with NFC contain a microchip that can be read by any NFC smartphone or device to verify authenticity. NFC helps prevent counterfeiting, grey market diversion, and helps brands connect with their consumers.

How do I Integrate NFC Tags into products?

There are three general ways to integrate NFC Tags into your products. Let’s have a look at each of them.
Integrate NFC Tags
 Fully Integrated tags
Essentially, the NFC tags are fully integrated into the product. In the case of a pair of shoes, the tag might be in the liner. On our products, it’s often found behind the 3D printed molding. The key element is that the tags are added during the manufacturing process, making them fully integrated.
Smart Strap Dual
Additional hangtag- With an Additional hangtag, the tags are added to additional swing tags, PVC cards, or similar items which are either attached or provided with the product. For example, a luxury watch might include an authentication card within the presentation box.
Tap 4 experience
External tags- In this instance, the NFC tags are applied to the outside of the products. This can be an easy and flexible solution if, for example, the tags are added to food packaging or similar where integration or additional hang tags might be problematic.
NFC And The Internet Of Things

Feature Overview

    • Invisible on your product
    • NFC can be integrated in many ways, with numerous decorative options
    • Excellent performance in comparison to QR Code technology
    • Little to no modification of your manufacturing
    • Anti-removal system
    • Active before and after opening
    • NFC lets you activate Brand Protection, Traceability, and Consumer Engagement services in combination or separately

Customer benefits

    • Brand protection / anti-counterfeiting: consumers can instantly verify product authenticity with their smartphone
    • Traceability: NFC allows you to follow your product throughout the supply chain and avoid parallel imports and grey markets
    • Consumer engagement: NFC offers promotional opportunities to recruit consumers via contests, discounts, & loyalty programs
    • Market intelligence: gain valuable insights into purchasing behavior thanks to instant consumer data collection and statistics reports

End consumer benefits

    • Product safety: authenticity can be controlled by a simple tap of a smartphone
    • Consumer empowerment: valuable information and personalized offers and rewards

Sustainability options

Trend

    • Premiumization
    • Anti-counterfeiting

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