The best ways to Integrate NFC into your product Line
Products integrated with NFC contain a microchip that can be read by any NFC smartphone or device to verify authenticity. NFC helps prevent counterfeiting, grey market diversion, and helps brands connect with their consumers.
How do I Integrate NFC Tags into products?
Essentially, the NFC tags are fully integrated into the product. In the case of a pair of shoes, the tag might be in the liner. On our products, it’s often found behind the 3D printed molding. The key element is that the tags are added during the manufacturing process, making them fully integrated.
Additional hangtag- With an Additional hangtag, the tags are added to additional swing tags, PVC cards, or similar items which are either attached or provided with the product. For example, a luxury watch might include an authentication card within the presentation box.
Feature Overview
- Invisible on your product
- NFC can be integrated in many ways, with numerous decorative options
- Excellent performance in comparison to QR Code technology
- Little to no modification of your manufacturing
- Anti-removal system
- Active before and after opening
- NFC lets you activate Brand Protection, Traceability, and Consumer Engagement services in combination or separately
Customer benefits
- Brand protection / anti-counterfeiting: consumers can instantly verify product authenticity with their smartphone
- Traceability: NFC allows you to follow your product throughout the supply chain and avoid parallel imports and grey markets
- Consumer engagement: NFC offers promotional opportunities to recruit consumers via contests, discounts, & loyalty programs
- Market intelligence: gain valuable insights into purchasing behavior thanks to instant consumer data collection and statistics reports
End consumer benefits
- Product safety: authenticity can be controlled by a simple tap of a smartphone
- Consumer empowerment: valuable information and personalized offers and rewards
Sustainability options
- Recyclable -‘Recyclable’ can have many meanings, visit Is 3D Printing Safe For The Environment? to understand our definition.
Trend
- Premiumization
- Anti-counterfeiting
How we work
- We work with you to tailor your solution
- Our solution will consider cost, technical and marketing considerations to find the best fit for your needs
