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How can NFC help your brand growth?

How can NFC Help Your Brand Growth?

ENGAGE

NFC increases Brand Growth and ROI Because Its use-cases span the entire customer journey and product life-cycle

Tap 4 experience

What Are The Advantages of NFC?

  • With NFC-enabled products, businesses can provide branded content directly to customers in-store long before a sales rep can take note. Once a customer understands the value of a product and is ready to purchase they can skip the checkout line, and instead purchase the item right from their phone.
  • After the sale, brands can provide value-add content to consumers to ensure they get the most out of their purchase. Brands can use this new stream of customer insight to fuel future product decisions.

Why Are Businesses Adopting NFC?

The power of NFC means the technology can often work best when embedded in consumer products – creating an authentic connection between brands and customers. This connection can be leveraged throughout the entire customer journey, from pre-purchase to post-purchase.

NFC is the right tool to strengthen customer relationships and enhance the customer experience by making in-store and post-sale engagement simple and compelling.

  • NFC delivers intuitive experiences to digital native and mobile-first shoppers
  • NFC addresses consumer preference for speed, convenience, and control
  • NFC brings the benefits of digital marketing to physical products and packages
  • NFC enables a personalized digital experience unique to each unit of product
  • NFC integrates easily into every step of the consumer journey/customer experience
  • NFC provides a simple and straightforward experience
  • No codes or apps are needed.
  • NFC has a high customer perception
  • NFC has high adoption
  • NFC has high security / Authentication
  • NFC has high value – Use-cases span the entire customer journey & product life-cycle.

When is my business ready to use NFC?

Because NFC tags can be embedded into consumer goods, and are not discarded after the sale, they are a highly effective way to deploy engaging experiences throughout the entire customer journey. Consequently, brands can now engage customers after the sale with value-add content and gain customer feedback to inform better product decisions. As a result, NFC extends the value chain for almost any product.

With its vast capabilities having been embraced by Apple, NFC’s rapid adoption is a result of the technology’s many advantages. Consumers often see this technology as more sophisticated than QR codes, causing NFC-enabled products to become highly sought-after items.

Artist ENGAGE

Why is NFC a great fit for my brand?

NFC tags, sometimes referred to as “Smart Tags”, encourage interaction while increasing conversions, brand awareness, and engagement. Use-cases for NFC span the entire customer journey & product life-cycle.

Pre-Purchase

  • Smart packages and hangtags drive Education, Sales, and reorders
  • Mobile connections allow customers to Share reviews and access sales
  • Ads integrated into print and out of home media- increases traffic to the store
  • Book a showroom appointment- for a personalized shopping experience
    In-Store
  • Connect to store wi-fi
  • Pre-sale product messaging
  • Product Authentication
  • Digital Signage
  • Quick link for shoppers to download the relevant app
  • Access Product Information (Virtual salesperson)
  • Couponing and loyalty integration
    Connect to a chatbot to answer questions
  • Fast, simple, secure payment
  • Mobile point of sale integration
  • Endless Aisle- Links to a retailer’s e-commerce when a product is not available in store
  • At-shelf experiences that encourage purchases
  • Get social proof!: Connect to social media and/or reviews
    Post Purchase
  • Post sale product messaging
  • Connect to a community with shared interests
  • Product Authentication
  • Automated or subscription purchases
  • E-commerce to cross-sell and up-sell
  • Instant secure pairing
  • Connect to support and customer service
  • Provide timely feedback
  • Warranty registration
  • Personalized Gifting
  • Access Instructions and Maintenance info
  • Product re-order
  • Branded content
  • Product information
  • Authentication
  • Up-sell / Re-sell
  • Exclusive content & offers

Where NFC works best (Common Use cases)

NFC

NFC has many impressive use-cases due to its form factor and convenient scan-ability. These use cases break down into a few main categories.

How can NFC help your brand growth?

Payments

NFC may be most well known for mobile payments, where it powers services like Apple Pay and Google Wallet. These solutions make shopping simple, with tap-to-purchase and added security. Instead of using the same credit card number for each transaction, mobile payment solutions leverage the power of NFC card emulation to generate a single-use transaction key that can only be used once and expires within seconds. This technology makes it nearly impossible for bad actors to make unauthorized charges on an account. Because NFC chips can be embedded into physical products, any item can become its own payment terminal. With just a tap a customer can interact with an embedded product to make a purchase. Empowering objects to sell themselves streamlines the shopping experience and eliminates the need to stand in line to checkout.

How can NFC help your brand growth?

Tap to Pair

Pairing Bluetooth devices, or connecting to a new WiFi network can be a real pain, especially if you forgot the password. NFC tags remove these pains by pairing devices with just a tap. Because NFC chips can securely store passwords and can relay pairing information, they are a great way to seamlessly connect a phone to a WiFi network or Bluetooth speaker. Tap-to-pair eliminates the need for users to search through lists of devices to connect to and manually enter a password. This method is not only easier for users, but more secure because passwords are transmitted securely without having to be written down, where they are often shared. The Apple Watch uses NFC to pair itself to gym equipment for more accurate workout statistics. Supported machines allow the health app to sync heart rate, distance traveled and calories burned between the watch and machine. Apple calls this functionality GymKit and is rolling out support to high-end gym equipment manufacturers.

How can NFC help your brand growth?

Embedded Experiences

While NFC is a great technology for making purchases, it arguably provides more value after the sale, during an item's use. Because NFC tags are small, durable, lightweight, and inexpensive they can be embedded into physical products that would otherwise have no digital connectivity. Once embedded with NFC, those products are able to drive to online content with just a tap, connecting the physical and digital worlds. This functionality opens up new possibilities where all physical things can have an online identity. This identity is often referred to as an experience because it augments and enhances the experience of owning an item. Because experiences exist online, their possibilities are nearly endless. Marketers often take advantage of this, seeing it as an opportunity to provide consumers with relevant content, and a way to directly reach customers. Examples include Adidas World Cup Official Match Ball, Staple Pigeon, and Sneaker Con Legit tags. Additionally, these digital experiences can be added to in-person events. For example, Lévy Gorvy leveraged NFC to add digital experiences to its "Warhol Women" exhibition, creating an even more interactive experience lasting beyond the in-person event. In another use, NFC is being used to activate chatbots to better engage in-person visitors. Tap-to-pair eliminates the need for users to search through lists of devices to connect to and manually enter a password. This method is not only easier for users, but more secure because passwords are transmitted securely without having to be written down, where they are often shared. The Apple Watch uses NFC to pair itself to gym equipment for more accurate workout statistics. Supported machines allow the health app to sync heart rate, distance traveled and calories burned between the watch and machine. Apple calls this functionality GymKit and is rolling out support to high-end gym equipment manufacturers.

How can NFC help your brand growth?

Security

One of the most powerful uses of NFC is security. Similar to how NFC payments are made more secure with a rolling code, the same technology can be used to verify users, products, and ensure content exclusivity. This functionality opens up new possibilities where all physical things can have an online identity. This identity is often referred to as an experience because it augments and enhances the experience of owning an item. Because experiences exist online, their possibilities are nearly endless. Marketers often take advantage of this, seeing it as an opportunity to provide consumers with relevant content, and a way to directly reach customers. Examples include Adidas World Cup Official Match Ball, Staple Pigeon, and Sneaker Con Legit tags. Additionally, these digital experiences can be added to in-person events. For example, Lévy Gorvy leveraged NFC to add digital experiences to its "Warhol Women" exhibition, creating an even more interactive experience lasting beyond the in-person event. In another use, NFC is being used to activate chatbots to better engage in-person visitors. Tap-to-pair eliminates the need for users to search through lists of devices to connect to and manually enter a password. This method is not only easier for users, but more secure because passwords are transmitted securely without having to be written down, where they are often shared. The Apple Watch uses NFC to pair itself to gym equipment for more accurate workout statistics. Supported machines allow the health app to sync heart rate, distance traveled and calories burned between the watch and machine. Apple calls this functionality GymKit and is rolling out support to high-end gym equipment manufacturers.

How can NFC help your brand growth?

Password Replacement

Let’s face it. Remembering passwords is hard. Every password should be unique, and every site has its own password requirements. It’s a lot to remember. There has to be a better way. And with NFC there is. Using a physical chip, NFC enables users to authenticate themselves to systems such as websites, apps, physical doors, car locks, and even the ignition. Because these chips are discrete they can turn almost anything into a password replacement.This functionality opens up new possibilities where all physical things can have an online identity. This identity is often referred to as an experience because it augments and enhances the experience of owning an item. Because experiences exist online, their possibilities are nearly endless. Marketers often take advantage of this, seeing it as an opportunity to provide consumers with relevant content, and a way to directly reach customers. Examples include Adidas World Cup Official Match Ball, Staple Pigeon, and Sneaker Con Legit tags. Additionally, these digital experiences can be added to in-person events. For example, Lévy Gorvy leveraged NFC to add digital experiences to its "Warhol Women" exhibition, creating an even more interactive experience lasting beyond the in-person event. In another use, NFC is being used to activate chatbots to better engage in-person visitors. Tap-to-pair eliminates the need for users to search through lists of devices to connect to and manually enter a password. This method is not only easier for users, but more secure because passwords are transmitted securely without having to be written down, where they are often shared. The Apple Watch uses NFC to pair itself to gym equipment for more accurate workout statistics. Supported machines allow the health app to sync heart rate, distance traveled and calories burned between the watch and machine. Apple calls this functionality GymKit and is rolling out support to high-end gym equipment manufacturers.

How can NFC help your brand growth?

Product Authentication

Counterfeits have arisen as a real threat to customers seeking legitimate products, especially with fakes increasingly sold on legitimate sites like Amazon, Facebook, and Instagram. While some brands try to thwart these efforts with holograms, micro-threading, and QR codes, NFC provides the most secure product authentication. Once a legitimate product is embedded with NFC at the factory, it is given a unique digital identity that can be verified by customers (using an app like decode) before purchase. This also makes it easy for retailers and brands to discover fake merchandise before it reaches unsuspecting customers.

How can NFC help your brand growth?

Exclusive Content

Enabling more than just authentication, products embedded with NFC can also provide exclusive content to customers, using NFC rolling code as a key to ensure only those with an original product can access the content. This exclusivity allows things like eTickets, mp3s, videos, and more to be included with purchase. Transforming physical items into an omnichannel experience opens up new possibilities for brands and customers alike.