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How Targeted NFC Campaigns Work

NFC campaigns use chips or tags in brochures, in-store signs, posters, flyers, mailers, manuals, instruction sheets, coupons, business cards, or products to drive people to a website, a video, a contest, or any online destination.

NFC User Experience and retail strategies

Using NFC To Help Create A Seamless Retail Experience

Using NFC To Help Create A Seamless Experience In Retail NFC is the right tool to strengthen customer relationships and enhance the customer experience by making in-store and post-sale engagement simple and compelling. NFC empowers products to sell themselves and encourages interaction while increasing conversions, engagement, and brand awareness. NFC Use-cases span the entire customer …

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Exclusive Content

Products embedded with NFC can also provide exclusive content to customers, using NFC rolling code as a key to ensure only those with an original product can access the content. This exclusivity allows things like eTickets, mp3s, videos, and more to be included with purchase. Transforming physical items into an omnichannel experience opens up new …

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Product Authentication

Counterfeits have arisen as a real threat to customers seeking legitimate products, especially with fakes increasingly sold on legitimate sites like Amazon, Facebook, and Instagram. While some brands try to thwart these efforts with holograms, micro-threading, and QR codes, NFC provides the most secure product authentication. Once a legitimate product is embedded with NFC at …

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Password Replacement

Let’s face it. Remembering passwords is hard. Every password should be unique, and every site has its own password requirements. It’s a lot to remember. There has to be a better way. And with NFC there is. Using a physical chip, NFC enables users to authenticate themselves to systems such as websites, apps, physical doors, …

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Security

One of the most powerful uses of NFC is security. Similar to how NFC payments are made more secure with a rolling code, the same technology can be used to verify users, products, and ensure content exclusivity.

Embedded Experiences

While NFC is a great technology for making purchases, it arguably provides more value after the sale, during an item’s use. Because NFC tags are small, durable, lightweight, and inexpensive they can be embedded into physical products that would otherwise have no digital connectivity. Once embedded with NFC, those products can drive to online content …

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Tap-To-Pair

Pairing Bluetooth devices, or connecting to a new Wi-Fi network can be a real pain, especially if you forgot the password. NFC tags remove these pains by pairing devices with just a tap. Because NFC chips can securely store passwords and can relay pairing information, they are a great way to seamlessly connect a phone …

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Payments

NFC may be most well known for mobile payments, where it powers services like Apple Pay and Google Wallet. These solutions make shopping simple, with tap-to-purchase and added security. Instead of using the same credit card number for each transaction, mobile payment solutions leverage the power of NFC card emulation to generate a single-use transaction …

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